We know that there are different sale seasons around the world and while the North American regions have their best sales period in the month of December due to Christmas, it is known that they start early due to Thanksgiving and have been doing the Black Friday and Cyber Monday sales from decades now. It is also worth noting that in India, the sale season is earlier than that due to the festival of Diwali and there are sales during Eid as well due to large population of Muslims in the country. Compared to that, in China, the sale season varies but they have a sale on 11.11 every year which is considered one of the biggest in the country. This goes on to say that US having its sales does not mean everyone else has to follow the same trend.
Talking about the US, Black Friday sales were just around the corner and we will be seeing the Cyber Monday sales kicking off later today in the US which means that there will be more data regarding this report. However, it is already known that online sales on Black Friday were huge in the US with more than $10 billion of sales being done online. On top of that, it is revealed that more than 50% of these sales were done via mobile phones which also tells you about the number of mobile phones and its users that are currently present in the US.
Adobe, who conducted this survey, reports that there was a 7.5% increase in online sales this year compared to last year. Here is the report from Adobe which is also real-time which means you can watch it anytime and the data will be updated. Also, there is an interesting stat in this report regarding BNPL payments which stands for “buy now, pay later”. The data shows that more than 6.5 billion dollars were spent via BNPL in November this year which shows that people prefer to shop online and pay later once their salary is credited. Also, the best-selling products this Black Friday were KidKraft Playsets followed by Mini Brands and TVs.
