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Bed Bath & Beyond takes Jill Pavlovich and Jake Griffith into family to boost its e-commerce business

Bed Bath & Beyond which is an American chain of domestic merchandise retail stores just recently made an announcement of recruiting the two most crucial hires to support and enhance its $3 billion e-commerce business.

First of all, is Jill Pavlovich who was previously head of exclusive brands and merchandising for the online furniture retailer Wayfair, but now has been named as Senior Vice President, Digital Commerce of Bed Bath’s. Ms. Pavlovich will not only be responsible for delivering ongoing improvements to the digital shopping experience, a key feature of the Company’s Omni-always growth strategy but also put her contribution to lead digital merchandising and operations.

Secondly,  is Jake Griffith, previously a general manager for sports and fitness at the big-box retailer Walmart has been named vice president of product management. Mr. Griffith will be given the responsibility of developing new digital capabilities for the Company, supervising the stages of the product lifecycle to create a seamless experience across the customer’s digital journey from discovery to post-purchase. In addition, he will help improve the speed and execution of key growth initiatives to create innovative and highly engaging end-to-end digital experiences.

Both the human resource assets are expected to begin their journey at Bed Bath next week, and both shall report to  Rafeh Masood, Bed Bath’s chief digital officer,  strengthening the company’s digital leadership team as it continues to drive rapid growth in its $3 billion digital business.

Rafeh Masood believes that their Omni-always strategy is delivering rapid growth in their $3 billion digital business, so they’re delighted to strengthen their team with the appointment of Jill and Jake who will bring industry-leading omnichannel retail expertise.

Both Pavlovich as well as Griffith bring 15+ years of experience in launching exclusive brands including Dana-co, Natori, Warnaco, Calvin Klein, and strategic retail experience in brands like Walmart and Amazon respectively.  Moreover, both of them are really excited to serve their time in Bed Bath & Beyond.

Mr. Griffith said, “Bed Bath & Beyond is one of the true icons in the retail sector, and I’m excited to support the digital innovation that has shaped its transformational Omni-always growth. I  look forward to helping Bed Bath & Beyond’s customers unlock the potential in every room”.

Jill Pavlovich added, “I am delighted to join Bed Bath & Beyond at such a pivotal time in its transformation. I look forward to helping develop the digital merchandising experience for the Company’s exciting array of Owned Brands while enhancing the Omni-always experience to better serve customers and create a more meaningful experience when they shop with the brand.”

Sanna Sharma
Sanna Sharma
Sanna Sharma is an emerging freelance content writer, specializing in content relating to e-commerce news. She is working with Ecommercenext.org currently. It is a platform that provides the latest e-commerce news, events, blogs, webinars, reviews, job postings, and analysis from around the world. She is a keen individual with competitive writing abilities and is always working on herself to become a better her.

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