The coronavirus pandemic has made most of the students stuck at homes pursuing education online, in virtual college conditions. Sensing this as an opportunity, Bed Bath & Beyond today launched ‘ Collage from Home ‘, an online shopping experience focused upon helping both parents and college students transform bedrooms into remote learning spaces for the fall semester as, the possibility of college opening seems to be very remote.
The company, which was founded in 1971 and boasts of a Fortune 500 ranking, said “With the uncertainty of how exactly the COVID-19 pandemic will impact college and university campuses, many schools are opting for virtual college courses this fall. Shopping for and decorating a dorm room is a rite of passage for college-bound students, and College from Home provides inspiration to design a stylish and functional bedroom that feels like college.”
The new program is being offered by the retail chain in partnership with sister brand Decorist , a top of the online interior design service, and will live in a special section of the retailer’s website.
There, consumers will find free design tips, curated products, and three inspirational room examples in the following themes:
Chill Camp Vibes: a natural and rustic vibe, with muted colors and outdoorsy elements for a camping-out feel
Low-Key Bohemian: bright and cozy, with vintage-inspired pieces and cool modern touches
Modern Glam: pink and gold with plenty of plush, fluffy accents that come together for a mature, chic look
Products featured in the section will include things like organizational tools, bedding, lap desks, accessories, and more.
Bed Bath & Beyond operates many stores in the United States, Canada, and Mexico. As per Wikipedia, the company was expected to close up to 60 stores around the United States in early 2020. However, due to the coronavirus pandemic, the company announced it would close more than 200 or 21% of its stores over 2 years.