American Eagle Outfitters, Inc., also known as American Eagle, is an American lifestyle, clothing, and accessories retailer headquartered at SouthSide Works in Pittsburgh, Pennsylvania. It recently is introducing an augmented reality (AR) shopping tool on Snapchat as part of its spring 2021 Jeans Are Forever campaign, as it announced in a press release on Friday (Feb 26).
“Great jeans are always in style, and our American Eagle product teams are focused on the continuous development of new fabrics, fits and washes to provide quality and comfort — delivering the best in jeans innovation,” said Jennifer Foyle, the chief creative officer of AE and global brand president of the company’s Aerie unit. She added that the company’s campaign “is meant to uplift our customers and radiate good vibes — encouraging a true sense of optimism, especially now.”
The company will launch its AR Jeans Guide for Snapchat in the spring, which will feature denim looks for men and women. The “first-of-its-kind two multi-URL 3D shoppable jeans lenses” will give users the ability to see a variety of AE jeans in augmented reality using the world-facing camera, according to the release.
AR allows e-commerce customers to preview products or experience services in their own environment and on their own time, before electing to make a purchase. Using AR, your customers can preview products and be more likely to pick the right product the first time.
Hence, by making use of digital and analog technology, the campaign was photographed with a mix of cameras, including Polaroid, 16mm, Super 8, iPhones, and others. In addition to headlining the campaign, Stokes and Bailey are also credited as photographers.
American Eagle, which trades on the New York Stock Exchange under the ticker AOE, has been an apparel retailer for men and women since 1977.
Two famous actors of the Netflix teen drama Outer Bank, Chase Stokes and Madison Bailey will headline the Jeans Are Forever campaign. Foyle picked these two young actors because according to her they both can represent their young customers and play up their true personalities in a candid way that felt real to who they are on- and off-screen.
With the concept of Social shopping becoming the latest online shopping trend, further accelerated by the pandemic’s lockdowns and social distancing, Walmart has also teamed up with TikTok to launch shoppable product offerings within the app’s chat window.