On Sunday, a top Amazon officer declared that the digital retail giant is witnessing “record-breaking Black Friday sales this year. Amazon Worldwide Consumer CEO Dave Clark stated that buyers were involved. He, reciting on CBS’s “Face the Nation,” asserted Sunday (Nov. 28). Consumers had used it on a myriad of products, including children’s toys, holiday decor, and clothes.
He noted there were fewer electronics investments than usual. Individuals used a lot on those types of things during the time of the Covid-19 quarantine. He noted to CBS that he also had no concern about inflation.
He also stated that he doesn’t notice inflation in customers this holiday season, and they are very positive about what’s to show up. PYMNTS put down last week that the online shift began with the pandemic. And its financial windfalls were apt to influence Black Friday sales this year.
As per the report, nearly 75% of customers started their festival shopping days early. In the previous year, three in four buyers purchased products online. And three in ten purchased them only online, but in 2021, even more is possible.
The causes are in-line with the circumstances. The conditions were there during the pandemic, including the lingering virus concerns and comfort of shopping online on Black Friday sales. Customers’ choices are changing in general. Several individuals prefer things like more robust rewards and frictionless experiences as they purchase.
The concentration turned more to purchasing ease and practicality. It’s time for the festival purchasing season, and almost 90% of U.S. customers think about making online purchases. And more than 13% of the customers did so last year.
The 2021 Holiday Shopping Outlook, PYMNTS studied over 3,600 customers to know what is pushing Black Friday sales. And in this festive season, the effect of personalized rewards and product availability is on dealer preference.