Amazon, as we all know, is one of the best if not the best e-commerce company out there and the reason for that is its hyperfocused approach on e-commerce ever since it started the business almost two and a half decades ago. Yes, it is worth noting that Amazon never launched a physical store in the first 10-15 years since its inception because it always believed that selling online was the future and this is the reason why they are currently on top because they did that research which is quite helpful right now.
Talking about Amazon, it is worth reporting that the company has now made its foray into Mark Zuckerberg’s Metaverse, sort of. Basically, the company has announced the launch of Amazon Anywhere which is a brand new concept from the e-commerce company where you will be able to buy physical products from inside the games you are playing or apps you are using. As part of the announcement, Amazon Anywhere will be first available on video games and mobile apps, starting with Niantic’s new real-world augmented reality game Peridot. We believe that this is what Meta’s Mark Zuckerberg is also trying to do with his Metaverse where people can buy physical products virtually and even experience them by visiting the virtual stores inside their virtual world.
In a blog post, Amazon revealed that “After seamlessly linking your Amazon account to Peridot, you can find Peridot-branded products such as T-shirts, hoodies, phone accessories, and throw pillows featuring artwork of magical creatures from the game,” “You’ll see the familiar product details, images, availability, Prime eligibility, price, and estimated delivery date as you would in Amazon stores.” They mentioned that you will see the “buy” button and clicking on it will let you checkout using your Amazon account that is linked. The payment process will be seamless as well just like you do on the Amazon app. The delivery process will also be similar to if you had purchased on the Amazon app and you can track your order from the Amazon app or website as well. Basically, Amazon Anywhere shows that Amazon now wants to meet users instead of them coming to its app or website.
