We all know that Amazon is one of the giants in the e-commerce industry, as well as the industry in general. This is because not only has Amazon dominated in the online space but it has also done the same in the retail sector. Apart from commerce, Amazon is also operating a video streaming platform known as Prime Video and other ventures too. Therefore, we can say that Amazon is much bigger than its e-commerce website and it should not be taken lightly. Now, you might know that Amazon is known for its Prime service too.
Basically, Amazon Prime offers you lots of advantages such as free and fast delivery as well as subscriptions to Prime Video and more. Now, we were aware that Amazon’s Prime subscription service was doing quite well. But we did not have any numbers to know how well does the Prime service perform. Now, we have the Amazon Prime subscription numbers are they are quite staggering. It is revealed that Amazon has more than 150 million paying customers for its Prime service around the world.
Amazon CEO Jeff Bezos also announced that with more consumers joining Prime in Q4 2019 than ever before. While we don’t know the reason behind it, most of the growth for Amazon Prime came in the last quarter of last year. In April 2018, Amazon had 100 million Prime subscribers globally and it is seen that the service added 50 million more customers in 18 months.
One possible reason behind this Amazon Prime growth is the company’s shift from free two-day shipping to free one-day shipping. Also, Amazon has added more eligible products to free Prime delivery and number of markets have also increased which might be a contributing factor. Also, the added advantage of Prime customers not needing to pay $14.99 for buying from Amazon Fresh might have also played a part in this growth.