With the focus of the grocers shifting towards a hybrid digital-physical future, many stores are seeking out technologies to offer a frictionless experience in the brick-and-mortar space. In the same footsteps is one of the world’s biggest retailers which after launching biometric payments in the city of Seattle, now is bringing its Amazon One pay-by-palm technology to New York City, incorporating the technology at its Amazon Go location at 11 West 42nd Street in Midtown Manhattan. This expansion, already lives, is the first time the palm payment technology is being used outside of Seattle.
In order to use this technology, one needs to input their credit card into an Amazon One device and simply place their palm just above the scanner. By doing this, one can sign himself up (one-time) after which with their palm alone, they will be able to pay for their purchases. Shoppers will also be given the provision to link their palms to their Amazon accounts.
This kind of technology is an extended version of Amazon’s Just Walk Out initiative, enabling cashier-less store experiences, in which shoppers could swipe a credit card upon entering the store. Subsequently, their purchases are detected and added to a “virtual cart”, and eventually auto-charged when the customer leaves the store. The technology, already available at Amazon Go stores, is available for other retailers to add to their own stores, adding another source of brick-and-mortar-generated revenue for Amazon beyond its own physical locations.
The company asserts that they will first select Amazon Go stores, where Amazon One will be added to the store’s entry gate as a convenient choice for customers to use to enter the store to shop. In most retail environments, Amazon One could become an alternate payment or loyalty card option with a device at the checkout counter next to a traditional point of sale system.
The company hopes that this technology will well beyond the grocery store down the line.