If you’re running an eCommerce business, it’s natural to look for ways to improve your business. All businesses have to stay on top of competitors at all times, but this is especially true for eCommerce businesses, given the sheer number of options your customers have available to them.
Improving your company can be done in several ways, from hiring people with more experience to working to improve your products as much as possible. However, you can also turn to the digital world for solutions when working on your business and boosting customer experience.
Wondering how this works? You’re in the right place. Here are 4 ways to improve your eCommerce business using smart (and convenient) digital solutions.
- Invest in Customer Service
The fact that you’re an eCommerce business doesn’t mean that you cannot have top-notch customer service. Customer service doesn’t have to mean person-to-person communication; self-service through a comprehensive knowledge base also counts as helping customers with their concerns. Additionally, you can add automation to several parts of the customer service process, such as the introductory message on live chats with customers.
At the same time, your customer service should offer a level of personalization. When clients do move away from looking at the knowledge base, it’s because they’re feeling frustrated or have a more complex problem that needs solving. When they’re in such a frame of mind, they like to know that they’re talking to real people.
Additionally, you ought to carefully consider the customer support software you choose for your eCommerce store. Good software should help you keep everything tidy, including order information, customer requests, and more. Additionally, it should allow you to access previous interaction with a given customer, whether through email or social media, as easily as possible.
There are a number of factors that go into making a customer service platform truly exceptional. Carefully consider your needs and what potential platforms can offer you before making a final decision.
- Consider Replatforming
When people start their first eCommerce business, they’re apt to opt for popular and easy-to-use eCommerce platforms for their websites. However, looking for reliable ecommerce replatform services is something you will need to consider seriously as your business continues to grow. This is because popular platforms are often designed to serve a wide client base and may not be as effective for your particular niche.
Additionally, some people find that their businesses are unable to take advantage of new technologies on their current platforms. Some platforms are simply not built to handle high volume traffic, which can be an issue for stores experiencing exponential growth. All of these concerns and more are some of the reasons why changing website platforms can boost your business.
Replatforming is also a good option if you’re looking to target people via their mobile phones and tablets. Some platforms offer greater functionality for mobile and tablet screens, and re-platforming can help open your business up to a whole new audience.
So, make sure to conduct your research based on the exact features you want your new platform to have and what customization option they offer. This will make it easier for you to narrow down your list. Additionally, if your first attempt at this step doesn’t work out, don’t be afraid to try again – on some occasions, you may have to go through a few platforms before finding the perfect option for your store.
- Try Google Shopping Ads
Running an eCommerce business efficiently means getting word about your business out to as many people as possible. To do this, you need to advertise as effectively as possible, and Google Shopping Ads is one of the best ways to expand your reach. Best of all, it’s free for eCommerce shops, so you can still use your marketing budget as you had planned to without having to re-allocate any funds.
Google Shopping Ads generally appear at the top of a search page for the relevant keyword before results, Search, or Text Ads. They display relevant information on the product in question, including the website on which it is being sold, the price, the star rating, and an image of the product in question.
Aside from offering a broader reach, Google Shopping Ads also allow you to gain better-qualified leads and increase your ROI (remember, your investment, in this case, is 0). Once you use the power of the most popular search engine on the internet, you’ll soon see a greater number of people visiting your eCommerce stores.
- Sell Internationally
The internet means that you don’t have to be limited to selling in just a single country anymore. Clients from around the world can access your website and order from the store, offering you a huge audience segment that you would not have been able to capture in a traditional brick-and-mortar store.
While the potential risk of having to navigate a number of international legal systems may seem tricky, there are numerous digital eCommerce platforms available to make the job easier for you. There are several payment systems available that now automatically calculate any additional taxes your international clients will have to pay and give them an estimated delivery fee based on your (and their) preferred mode of delivery.
At the same time, if you’re offering international options, you will need to recheck the fine print with your payment processor. Your processor will need to be able to access foreign currencies, as international clients often prefer to make purchases using their own currency.
Additionally, international clients are more likely to be truly interested in your products and website, which means they offer great ROI for barely any actual investment.
When it comes to improving your eCommerce business, doing your best doesn’t even require that you deal internationally or rethink your hiring decisions altogether. You can make significant changes while you’re at your desk, using time-honored digital strategies, to help boost and spread the company’s appeal to the target audience that would appreciate it.
Each of the solutions mentioned above gives you great ways to grow your business and reach out to more people who may be interested in the products you sell. And once you have your customers on your side, you’ll soon find that running an eCommerce business is easier than you may have originally thought!