There is rising pressure on commercial subscription merchants to enhance their overall subscription experiences of customers. The pressure is increasing to fulfill the higher-than-ever goals and to stand out. Subscription merchants have been continuously enhancing their user experience since Q1 2021.
It adds more checkout features and subscriptions to their websites every quarter. As per the Subscription Commerce Conversion Index, a sticky.io and PYMNTS collaboration polled 2424 customers. For instance, the share of dealers gives refund or guarantee policies.
It causes pause features and purchase levers boosted for the fourth successive quarter. Their share discount deal levers jumped from 8% in Q1 2021 to 26% in Q4 2021. subscription merchants’ offerings of checkout and subscription features are probably enhancing the business level.
However, many dealers are still trying to keep up with the remainder of the pack. The 30 dealers with the lowest Index tallies lack several subscription traits. These traits are the subscribers that have appeared to expect from dealers. These bottom players trail particularly far behind the remainder in one region.
Subscription merchants offer features that are recognized to motivate consumer trust and comfort. These traits include refund or guarantee policies. They also encompass password security regulations, which fix parameters. That is why identities are probably encompassed in the passwords that subscribers utilize to ensure their accounts.
Customers tend to believe dealers that give both traits more than those that do not. Also, only 20% of bottom players give refund or guarantee policies. And just 10% utilize password security regulations. Among top players, 83% have refund or guarantee policies, and 77% utilize password security regulations.
These trust and comfort features affect not only main areas of modification that both middle and bottom providers could deem. So that subscription merchants can increase their conversion capacity going forward. These features also influence potential issues that could damage long-term development if left unaddressed.