We have written quite a lot about the imminent launch of TikTok Shop in the US as the company was clearly giving us hints about the same with their ban on third-party e-commerce site’s links such as Amazon and others. Now, we can officially tell you that TikTok Shop, its e-commerce store, has been launched in the US where the company hopes to sell as much products as possible and get all the revenue instead of directing its users outside the platform and give all the traffic and sales revenue to the likes of Amazon and other Shopify stores.
In an official blog post, TikTok announced the news, saying that “Across the US, over 150 million people turn to TikTok to be entertained and inspired by content they find from their favorite creators — including the latest trends, fashion and beauty tips, recipes, and more. Today, we’re excited to announce a new way for people to now find and shop for their favorite products with the full launch of TikTok Shop in the US.”
Also adding to the statement that “With community-driven trends like #TikTokMadeMeBuyIt inspiring people to discover and share the products they love, TikTok is creating a new shopping culture and sending products like Lion Latches and Love and Pebble beauty pops flying off shelves. TikTok Shop will now bring shoppable videos and LIVE streams directly to For You feeds across the country – and give brands, merchants, and creators the tools to sell directly through shoppable content on the TikTok app. TikTok Shop empowers brands and creators to connect with highly engaged customers based on their interests, and it combines the power of community, creativity, and commerce to deliver a seamless shopping experience”.
TikTok has also taken care of the various Shopify stores that are owned by its creators as the company says that “Shopify merchants can manage their TikTok Shop directly from Shopify through the TikTok for Shopify App”. Also, there are commissions for the TikTok Shop as well which is a much needed incentive to make influencers and TikTok creators bring their products to the Shop and tell people to buy from them.
