You must be aware that e-commerce brands have an advantage when it comes to marketing things because they can post online ads on various social media platforms which is much cheaper than what you get on print media and it is also a fact that print media is going to be consumed by less than 1% of the entire population very soon whereas the number of people consuming online ads has been growing every day and has reached more than 50%. This is why Temu also decided to go the online route and created an ad for online platforms.
However, things did not go as planned because it has been revealed that Temu’s online ad has been banned by UK authority for being sexual in nature. Basically, it is reported that the ad showed women in bad spirit and also showcased a child in sexual manner. It is reported that the company “has been warned against presenting under-18s in a sexual way in future or portraying adults as “stereotypical sexual objects” after several ads featured “disembodied images of the women wearing tight and revealing clothing”. It is known that the company was reprimanded after “one of its ads used a model who appeared to be aged between eight and 11 posed with her hand on her hip, which was found to be “quite adult for a girl of her age”.
Apart from this, Temu was also scolded “for three ads, two on a chess website and one on a translation site, that featured women wearing tight-fitting clothing “that accentuated their body shape” but did not show their faces in full. The outfits included a jumpsuit with cut-outs showing parts of the model’s body, including her midriff and chest”. Authorities reported that these ads were “shown alongside those for household objects that “could have been interpreted as sexual in nature”, according to the ASA. The facial roller and balloon ties were “phallic,” and the foot massager “could also have been understood in the same way”. The report revealed that a jockstrap was “augmented in the crotch, emphasizing the outline of genitalia” while some cycling underwear had pink padding at the back and “appeared as underwear with the bottom cut out”.
