Target identified the need for order pickup from Starbucks without leaving the car. The retailer notified the addition of these features on Wednesday. The selected services will get to Drive Up.
The order pickup is currently available at some of the selected stores. The more specific timetable is yet to release. Target featuring Starbucks cafes in its stores proved beneficial.
Target will first start testing with the employee. It will later on bring it to practice for customers. The company is planning to scale the features across the country. Curbside order pickup aims to drive growth for the company.
Target understood the need of consumers to look for a quick way to shop. The company aims to provide the safest way to shop. The shoppers can pick up the online order from the store. The consumers can even get them dropped off by a home delivery service.
The same day online service rose 60% in the third quarter. There was a total of 200% growth in the year-ago period. The company will soon report the fourth-quarter earnings.
The addition of more products and merchandise is the cause for the success. The feature services include a variety of groceries. It even incorporated alcoholic beverages to benefit the consumer. The order pickup will open gates for higher customer satisfaction. It will boost the revenue acquisition of the company.
Target is beating its competition on every metric. Target CEO Brian Cornell states that all the channels are responsible for the growth. The traffic went up and unleashed opportunities for the company. The growth is going to be higher even more in the holiday season.
Target informed the news release that the order pick-up idea came from the customer. It was them who requested the Starbucks pickup and return. It will drop the use of the pickup window for drinks or make returns.