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Publishers will rule the next generation of commerce

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Publishers will rule the next generation of commerce

Retailers and ecommerce companies have a lot on their plate! Content, e-commerce, publishing, omnichannel are different silos for both technology and people. In this episode of Digital Icons, we discuss with Saad Siddiqui, CEO, and Founder, Bonsai, on how to bring these pieces together.

Saad Siddiqui


About Saad Siddiqui

Saad founded Bonsai in 2016 while he was a student at the University of Toronto. Previously, Saad was the Chief Marketing Officer at Kettlebeck.

About Bonsai

Founded in 2016, Bonsai is an e-commerce platform trusted by elite publishers and retailers across North America and Europe. Bonsai’s discovery commerce technology allows users to purchase a product within the content they love. For publishers, Bonsai provides a better revenue alternative to intrusive ads and the chance to own the customer from inspiration to gratification. For merchants, Bonsai puts their natively shoppable products in front of an audience at the moment purchasing intent is being formed, achieving more sales with less friction. The company is headquartered in Toronto, Canada. Visit https://www.getbonsai.com.

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Alf Alferez
Alf Alferez
Dedicated writer with a strong track record of developing customer loyalty and managing general office operations. Enjoy being a part of a company where my skills and creative ideas will benefit the overall productivity of the organization. I have a strong desire to work in helping make the world a better place. Please reach out to me on alf@ecommercenext.org

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