Marriott International is finalizing on its plans to launch a new home-rental business with the aim of competing with Airbnb and other home-sharing companies.
It would be the first major hotel company to create a home-rental platform while in the U.S. They had a similar pilot program while in Europe. The pilot program offered 340 properties in four European cities.
Marriott International also announced that it intends to purchase Starwood Hotels & Resorts at a whooping $12.2 billion. This lucrative deal would create the world’s biggest hotel company.
Marriott has close to 1.3 million guest rooms worldwide while on the other hand Airbnb has nearly 5 million rooms listed.
The company would allow guests using the platform to earn and redeem loyalty points. This is similar to what customers did with other brands Marriott owns, including Sheraton, W hotels and Ritz-Carlton.
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