Team eCommerce Next interviewed Steven Ridzyowski, a leader in the eCommerce/digital media buying space for over ten years. He discusses e-commerce in general and challenges during the current scenario of COVID 19. Following is our interview with him:
How did you start your business?
With many years of experience in niche advertising and affiliate marketing. I decided to create my own agency and offer something new that no one else is doing. A full-service e-commerce agency. Specializing in turnkey Shopify e-com store as well as a full-service digital marketing service all in one. I was introduced to affiliate marketing and became an affiliate in the ringtone niche for a few years. Little did I know, I was paying “influencers” on YouTube to have links for ringtone offers in the music video description, before “influencers” became the sensation they are now. I then went on to create my own white label skincare brand, which became one of his pivotal successes. Between the moment of changing from affiliate marketing to owning and running digital media buying for my own skincare brand, I started to follow trends, learning the ins and outs of digital marketing, spending over $30m in paid digital ads across the entirety of his career. I am also a member of the Forbes Business Council and the Young Entrepreneur Council.
What can you do to be unique for an e-commerce page?
What separates our agency from all the others is our ability to quickly find niche and trending products and create multiple landing pages per product creating single page funnels for the highest conversion rates and largest average order volume. Today, I focus heavily on e-commerce and marketing, especially with the agency, which offers a turnkey solution for e-Commerce. I mastered everything from product research, to product trends, and have created converting funnels to growing multiple 6 to 7-figure stores with his agency. Using amazing photos and videos and the right messaging in tandem with funneling is the key to success.
Any tips or tricks in the business?
Don’t be stuck on selling 1 product, test multiple products, and give the time and marketing budget to the one that is converting best. Don’t spread out the budget too thin trying too many things and once you find what works, keep repeating that and using the same tactic for similar products or services. This is key to beating revenue goals or just goals overall. My constant ability to want to increase and my drive to continually do better.
What’s the most challenging part?
The most challenging part of the business has been probably delays with suppliers for goods and doing this during the COVID pandemic has been the most challenging part as everything is not fully open or experiencing shipping delays. Finding trustworthy suppliers and doing my due diligence on them as well in regards to them. Finding ways to shift during the pandemic and find other sources of revenue and marketing outside the box has helped me and my clients succeed in different areas.
Good content is very important, especially in advertising. You want content that will have great engagement whether its Likes or shares. Something that people are willing to share and or comment on is going to become viral and that’s what’s going to set a good e-commerce site from the rest of them.
What does your day look like?
My day consists of following up on emails, DM’s making sure I communicate with my team on the daily tasks and goals. I chose this career because I always wanted to own my own agency & business and I wanted to constantly be driven to be successful in everything I do and take pride in being self-taught in everything I do. Instagram and Facebook is the biggest driver of social media right now. Those platforms have the broadest demographics to target for your eCommerce business and will produce quality content for your ads.
What tools do you recommend?
I recommend spy tool called ad spy it helps you see what people are marketing on Facebook other than your own newsfeed. it grabs content through a special algorithm to help you see photos or videos of competitors as well as you can choose the demos of certain advertisements that are being run. The pandemic made me pivot because I have to constantly change my focus because of the uncertainty of everything going on and being able to adapt quickly to these changes is what sets us apart from our competitors.
About Steven Ridzyowski
Steven Ridzyowski has been a leader in the eCommerce/digital media buying space for over ten years. Ridzyowski takes pride in being self-taught in all aspects of his career. Ridzyowski was introduced to affiliate marketing and became an affiliate in the ringtone niche for a few years. Little did he know, he was paying “influencers” on YouTube to have links for ringtone offers in the music video description, before “influencers” became the sensation they are now. Ridzyowski then went on to create his own white label skincare brand, which became one of his pivotal successes. Between the moment of changing from affiliate marketing to owning and running digital media buying for his own skincare brand, he started to follow trends, learning the ins and outs of digital marketing, spending over $30m in paid digital ads across the entirety of his career. Today, Steven Ridzyowski is focused heavily on e-commerce and marketing, especially with his new agency, which offers a turnkey solution for e-Commerce. Ridzyowski has mastered everything from product research to product trends and has created converting funnels to growing multiple 6 to 7-figure stores with his agency. Ridzyowski is also a member of the Forbes Business Council and the Young Entrepreneur Council.
