Immerss, a live video eCommerce and chat platform, announced on Tuesday that it had something exciting for the Shopify merchants.
This platform will now roll out its Immerse Shop Live app in the Shopify App Store. It will let the merchants of Shopify create an experience for in-person virtual shopping.
Through Immerse Shop Live, Shopify merchants can now connect to a sales associate with live shoppable video. They will get guided through a purchase experience until they reach out to the checkout point.
It is now aiming to increase its customer engagement. At the same time, it is striving to help the merchants to raise their average order value and lower the rate of product returns.
The Immerss app came up with a live video co-shopping, shoppable chat, with outbound clienteling. The live videos will allow the Shopify merchants to shop face-to-face along with online customers.
It will further help the customers to connect within the chat with a branded widget. They can further contact the customer with messaging. They can also share new products or schedule for a 1-to-1 call with easy tracking of all sales activity.
“What’s missing from eCommerce is a live sales associate who can talk more about how products look, feel and fit, upsell customers and help people shop,” said Arthur Veytsman, co-founder and CEO at Immerss, in the company announcement about this empowering feature for Shopify merchants. “Live video commerce is rapidly emerging and redefining how brands and retailers interact with their customers to provide an elevated online shopping experience.”
Shopify has seen a 76% increase in its channels of social commerce between February 2020 and February 2021. On the other hand, TikTok has emerged alongside as the fastest-growing platform.
The recent research of Shopify has determined that 54% of the consumers aged 18 – 34 find a brand on social media. On the other hand, 28 percent of people make purchases from the Shopify merchants that they find on social media.
Social commerce is offering some of the challenges for brands. It includes the track keeping for inventory, pricing, and shipping across the various shops and social marketplaces where they sell the products.
Apart from the various steps to empower Shopify merchants, there are other shopping activities and announcements which are surfacing. TikTok has recently announced its new shopping solutions where the social media company can manage everything for merchants. It is also including shipping and the point of purchase. It is planning to launch a TikTok Shopping API later this year.