G-Star Raw, the premium denim Dutch brand has been working on providing a seamless customer experience throughout its offline and online stores. In this video, Brian Best, the Head of E-commerce North America, G-Star Raw, discusses various plans that the brand has in store. From incorporating AI-enabled bots for customer service to an AR enabled fitting tool, G-Star Raw is fashioning new retail innovations.

Brian Best

Head of eCom

Brian is that rare breed of eCommerce, Digital Marketing and IT professional with a dash of entrepreneurship thrown in. His approach to strategic problem-solving across the eCommerce landscape allows him to draw on all of his experiences to be equally comfortable managing Creative Services, by art directing “Big Ideas” into compelling stories, site audits, roadmap development, and CRO, supporting larger strategies.

Prior to heading up G-Star’s North American eCom business, Brian worked in IT at PVH across the Tommy Hilfiger and Calvin Klein businesses, Coach (Now Tapestry) and startups ECI New York and Tommie Copper.