Phoenix-based home furnishings retailer, Furniture Affair, is making a significant leap into the digital realm with the launch of its new e-commerce website. Set to go live on Monday, April 1st, the platform promises to deliver a curated selection of showroom designer furniture at prices ranging from 40% to 80% below competitor prices. This move marks a strategic expansion for Furniture Affair, which has been a fixture in the Phoenix area for over three decades.
The e-commerce site will feature a rotating selection of products, sourced through partnerships with home builders and designer showrooms, ensuring a constantly changing assortment of new items. Customers can expect to find a diverse range of furnishings, including sofas, dining tables, chandeliers, rugs, and more. With new additions every week, shoppers will have the opportunity to browse and purchase these offerings from the convenience of their computers, tablets, or mobile phones.
Key features of the website include comprehensive product listings, complete with detailed descriptions and images, providing shoppers with all the information they need to make informed purchasing decisions. Additionally, Furniture Affair is prioritizing convenience and flexibility by offering in-stock items available for pick-up within 24 hours of purchase. Customers have a generous seven-day window to collect their purchases and can return items for any reason.
Sara Martinez, owner of Furniture Affair, expressed enthusiasm for the expansion into digital retail, noting that the move responds to long-standing customer requests. “The ability to shop our selection from the comfort of home has been something people have been requesting for a long time, and we are excited to now offer this to our customers,” said Martinez. She emphasized the opportunity for new customers in the Phoenix area to discover Furniture Affair’s ever-changing selection at unbeatable prices.
Furniture Affair’s entry into e-commerce comes in between a broader industry trend towards digitalization, buoyed by optimism about the prospects of online retail. According to the recent “E-commerce Business Sentiment” study conducted by CommerceNext and Forrester Research, close to six-in-ten surveyed e-commerce executives expressed positivity about revenue prospects for 2024. Moreover, a significant portion of respondents reported year-over-year increases in online revenue, indicating the growing importance of digital channels in driving sales.
