Consumers spending more time in digital shopping leads to the coinage of a new term from eCommerce to mCommerce. With buying power in their hands, consumers are looking for the best shopping experiences. As a result, they are willing to navigate away from all but the most seamless and secure.
Mobile shoppers demand the ability to make safe and quick payments. This applies to both online and in-store. In many cases, a combination of both. Retailers have a major opportunity to convert shoppers by engaging mobile apps. This can personalize experiences. They must do all they can to bring their stores to consumers’ fingertips.
PYMNTS explores how and why consumers are increasingly shopping through mobile channels. It also explored how retailers can enhance the mobile shopping experience to attract and retain customers.
U.S. consumers grew accustomed to the digital shopping habits developed during the pandemic. As a result, they are more likely to want to continue using mobile shopping options even though shoppers returned to stores. According to a new PYMNTS study, More than 5 million U.S. consumers said they “sometimes,” “often,” or “always” buy extra items.
Meanwhile, the days of online shopping via home computer are waning as consumers do more shopping through mobile devices. According to a recent report that gave the nod to the term “mCommerce.” The report noted that retail sales topped $359 billion in 2021, up 15% from the previous year. The current projections estimate they will reach more than $728 billion in 2025. This represents more than 44% of the total U.S. digital retail sales.
Consumers today shop using various platforms. And retailers need to start meeting them in multiple channels. Rehman Baig is the vice president of product data and partnerships for Adyen. This is a global eCommerce payments platform. He talked about how retailers must embrace the new normal of mobile commerce in place of eCommerce. To tap into this market and convert these shoppers into customers, retailers must work to optimize their apps.