According to the Adobe Analytics data, the retailers are offering the curbside pickup that got it benefits up to 31% higher conversion rate on their traffic to their e-commerce website. This data is indicating that the trend is going to increase due to the coming Christmas weekend. Also, it is going to approach with so many free and low-cost shipping options.
As per Adobe, analysis is evident of the 1 trillion visits to the US retail sites. Therefore, it also shows that 80 of the 100 largest retailers in the US and 100 million to the SKUs.
Thanksgiving day has made a new record by hitting the new record with the consumers spending up to $5.1 billion, which is 21.5% higher than the $4.2billion rate of Thanksgiving 2019.
Many retailers opted for the closing of their brick-and-mortar stores on Thanksgiving day to force US consumers to shop from the online e-commerce sites. With the increase of people searching for the products online on the e-commerce stores, outages were not within the discussion topic for the companies and brands on Thursday. This shows that the companies have spent most of their investments in the past year for support.
Taylor Schreiner, the director of Adobe Digital Insights, said that “While yesterday was a record-breaking Thanksgiving Day with over $5 billion spent online, it didn’t come with the kind of aggressive growth rate we’ve seen with the start of the pandemic.”
He further said that the heavy discounts and aggressive promotion at the beginning of November has made many customers open their wallets for shopping quite earlier.
The COVID-19 and the election have impacted much the consumers’ shopping behavior this year, which makes this financial year an unprecedented one for e-commerce websites. However, some consumers are still relying upon the gift purchases today and on Cyber Monday to get the best of the deals.