Digital Icons – A vlog series
Tricks of the trade to grow and nurture your business
Digital Marketing Must Match Physical Stores
Anticipating the wants of customers based on user history is a sure-shot way of building brand loyalty. The second episode of Digital Icons brings to you Diane Burley’s (VP of Content at Lucidworks) in-depth view on the role of intelligent search in making each customer’s retail experience intuitive and worthwhile.
Anouk de Lange
Head of ecommerce and marketing at lighting
About Anouk de Lange
Having worn many hats in my +12 years career, I have had the pleasure to work for agencies, networks, brands and publishers alike. As a result, I take on the challenges retail brands face from a multi-disciplinary, multi-lingual and cross-cultural perspective.
As a seasoned programmatic marketer and sales strategist, my passion is to invent new, more powerful and profitable ways to turn customer and market insights into revenue. I firmly believe the best bottom-line results come from out-of-the-box initiatives and business should be conducted with one firm thought in the back of our minds: In life you always meet twice.