Digital Icons – A vlog series
Tricks of the trade to grow and nurture your business
Build An Intelligent B2B Ecommerce Experience
Anticipating the wants of customers based on user history is a sure-shot way of building brand loyalty. The second episode of Digital Icons brings to you Diane Burley’s (VP of Content at Lucidworks) in-depth view on the role of intelligent search in making each customer’s retail experience intuitive and worthwhile.
Head of Global CRM
About Diane Burley
Specialise in the development/management of Marketing, CRM & customer experience programmes, with expertise in delivering both hard commercial and soft customer engagement metrics. Help lead on the development of commercially sound customer centric propositions that deliver enhanced ‘best in class’ customer experiences. Having previously shaped customer relationships in the Telco, Utilities, Not for Profit and Fintech industries, now on a journey to build a stronger relationship between McArthurGlen’s many global discount outlets and our diverse set of shoppers.