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Build An Intelligent B2B Ecommerce Experience

Digital Icons – A vlog series

Tricks of the trade to grow and nurture your business

Build An Intelligent B2B Ecommerce Experience

Anticipating the wants of customers based on user history is a sure-shot way of building brand loyalty. The second episode of Digital Icons brings to you Diane Burley’s (VP of Content at Lucidworks) in-depth view on the role of intelligent search in making each customer’s retail experience intuitive and worthwhile.

Diane Burley

Head of Global CRM

About Diane Burley

Specialise in the development/management of Marketing, CRM & customer experience programmes, with expertise in delivering both hard commercial and soft customer engagement metrics. Help lead on the development of commercially sound customer centric propositions that deliver enhanced ‘best in class’ customer experiences. Having previously shaped customer relationships in the Telco, Utilities, Not for Profit and Fintech industries, now on a journey to build a stronger relationship between McArthurGlen’s many global discount outlets and our diverse set of shoppers.

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Sonali Minocha
Sonali Minochahttps://www.ecommercenext.org
Passionate about Innovation and Technology. I love to contribute to high impact projects/ products. I have co-created/contributed to technology solutions touching 100 million ++ humans. I am also fond of e-commerce & PIM solutions. As editor of eCommerceNext, I am bringing news, events, opinions, experts, reviews from the world of e-commerce and PIM Besides technology and innovation, I am usually involved in setting up and running complex operations and human capital systems. I have been grateful to be acknowledged by getting “Great Places to Work – Top 100”, “Great Places to Work – Top 50”, “Great Place to Work – Top 5” awards for my company. I am a people and relationship person and bring in a balance of empathy and realistic solutions. I thrive on building processes and building control systems. I led the team that achieved CMMI Level 3. I have managed large teams and in-turn managed projects worth 15-20 Million (Annually) Want me to cover an interesting story around eCommerce or PIM? Reach me on sonali@ecommercenext.org
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