Amazon which stands strong as one of the world’s biggest e-commerce platforms is moving to give competition to Wayfair by offering a premium level service of assembling merchandise like desks, shelves, and other items.
Wayfair Inc. is an American e-commerce company that sells furniture and home goods. Formerly known as CSN Stores, the company was founded in 2002. Through technology and innovation, Wayfair had made it possible for shoppers to quickly and easily find exactly what they want from a selection of more than 22 million items across home furnishings, décor, home improvement, housewares, and more.
Amazon is experimenting with a premium service that lets customers opt to have furniture or appliances assembled as soon they arrive at their homes, according to people familiar with the plan. The introduction of this new feature would require the company to deliver boxes to the designated room, unpack the pieces, assemble the item and subsequently remove the packaging of the materials. Say, if the customer is not satisfied with the piece one ordered, there is also a provision for it to be taken back by the driver.
This latest service will be first introduced in Virginia and two other markets as well. The e-commerce giant is providing big item deliveries at a set time and also to the specified room of the customer’s choice. This premium service is just a trial to evaluate how customers respond to having items upon delivery. If it’s successful, Amazon believes it will be better able to compete with rivals like Home Depot, Best Buy, and others, which all offer assistance for assembly.
Amazon’s previous arrangement for assembly partners required customers to schedule an entirely different contractor than the delivery agent. And sometimes, depending on where they were located, the service would be unavailable. Nevertheless, this is the case for the company now.
If this premium service given by Amazon gets welcomed by people, then it would have to face competition more effectively with Wayfair, Best Buy, Home Depot, and Lowe’s, which all offer similar options.