While we are hearing a lot about how e-commerce firms are doing their work even during a pandemic situation, it is also a fact that a lot of announcements are being made with regarding to people joining the companies as well as startups or companies acquiring other startups or companies. Now, a new report has emerged out of nowhere regarding an e-commerce firm which says that ad veterans named Bryan Wiener and Sarah Hofstetter have joined Profitero Inc. It is also known that Bryan and Sarah have been named as Chief Executive and President of the company respectively.
Both of these personalities are said to be pioneers and veterans of the advertising industry and it is no secret that e-commerce and advertising go hand in hand with each other because even if you have the greatest of products, you need to advertise to show people what you have got. On the other hand, advertising only doesn’t mean that the platform will do well if the quality of products and your core is not strong.
Along with the announcements of Mr. Bryan and Sarah, it is also revealed that Profitero has raised $20 million in Series B funding, which will be used in part to expand its businesses through acquisitions and developing new products and services.
Looking at what this company is about, reports say that “Profitero provides a range of digital commerce software and services for brands including tracking and managing the placement, presentation and pricing of products across 8,000 online retailers. It also offers a competitive analysis of sales and market share on Amazon”. Along with that, Profitero claims to have clients such as Adidas, Loreal, General Mills as well as retailer sites in 50 countries around the world. Profitero’s Chief Executive also says that “COVID doesn’t change anything about the e-commerce thesis—it just accelerates [adoption] by years,”