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7 Best Free WordPress E-commerce plugins in 2021

What are the best Free WordPress E-commerce plugins? Seeing that about 19% of existing websites around the world get to run on WordPress, it becomes essential to help users navigate their way around the use of WordPress and help you see how to maximize the engine in the achievement of your set business goals.

WordPress hosts different websites ranging from personal, to freelance, blogging, and professional websites. The flexible and easy-to-use website is suited to meet the different peculiar needs of website owners.

In the bid to improve flexibility and scale the customizability of the website, a large market of plugins are available to enhance the functionality of your website.

These plugins differ in the scope of function, usage, price, and applicability. This piece will, therefore, hinge on the several WordPress plugin options that concentrate on aiding the e-commerce functionality of a website. And not just any eCommerce plugin but free plugins that stand out among the rest.

Running an e-commerce business had never been easier. With the right e-commerce solution in place and features like shipping support, checkout, cataloging, and a long list of others catered for, E-commerce on WordPress become a child’s play.

An important note to take is the fact that not all available  WordPress e-commerce plugin is right for you; in fact, not all best options will turn out best for your WordPress website. The high-level of customization with WordPress makes it difficult for one plugin to rank best for all users.

What this means is that you have to consider the particular features of your website, know your exact need and reach out for a free e-commerce WordPress plugin whose performance stands out in the area of your needed feature.

Below, check out our 7 best free E-commerce WordPress plugins.

Best Free e-commerce WordPress Plugins

Our selection of these seven best free E-commerce WordPress plugins is the result of a thoroughly conducted research.

And our research revealed the following seven free E-commerce plugins as the best:

  1. WooCommerce
  2. Easy Digital Downloads (EDD)
  3. HubSpot
  4. ECommerce Product Catalog
  5. SendinBlue
  6. Cart66 Cloud
  7. WP e-commerce

While the WooCommerce plugin stood out on all grounds, especially for its excellent integration tools and beautiful potential layouts, our other six selected options are such that stood out from the rest in some particular features.

EDD, for instance, came second for the superiority of its digital goods management tools, and  HubSpot for its marketing power.

Sit back, read through, and from our list, make a pick of the option that suits the peculiarity of your E-commerce website the most.



The WooCommerce plugin is a free WordPress plugin that integrates with both new and existing WordPress installs. The plugin runs on WordPress and hence, doesn’t integrate with anything besides WordPress. It is easy to use, one-click e-commerce installation. The fact that it is an open-source digital platform is another thing that stands it out. There is the continuous development of and an active support community with developers continuously making all sorts of extensions and themes that integrate with the plugin.

The plugin deals with physical products, digital, and subscription products. And it is one of the few plugins that allow you to scale up quickly as your company grows. Along with several marketing extensions (email marketing and social media,) dozens of the top payment gateways, and excellent product pages with variants, groups, and affiliates, the feature-set defeats all other offerings from free e-commerce plugins.

The WooCommerce plugin comes with five installed payment gateways. Additional free and paid extensions for options like Amazon Payments, Stripe, Authorize.Net, PayPal Pro/Advanced/Express, FirstData, and Braintree are available. You can also improve the number of payment methods accepted because Apple Pay accepted through WooCommerce.

Another fantastic feature of WooCommerce that I should mention is the shipping and tax calculator tool. The digital company just launched a feature for WooCommerce extension to allows for quick creation of sponsored Facebook ads.

With the tool, you can keep track of shipping details and reveal multiple shipping methods in the shopping cart. The tax calculator provides custom calculation of tax for both you and the customer considering geo-location disparity and how it affects tax.

Related: WooCommerce vs Shopify in 2021: Who Comes Out On Top?

Easy Digital Downloads (EDD)

Easy Digital Downloads
Easy Digital Downloads

EDD is second on the list. It is a suite of several set of extensions. Just like WooCommerce, the plugin strictly integrates with only WordPress and hence, can not be used on other hosting platforms.

Easy Digital Downloads is a bang-up of a variety of extensions ranging from basic to advanced. It is best suited for the sales of digital products, although it is not limited to the sale of just digital products. The only itch is the fact that the extension required for the sales of physical products is not free. It comes at a price.

The extension library of the plugin also stands it out. The plugin offers extensions for discounts, codes, and virtually everything needed to get e-commerce running smoothly. The plugin is just beyond basic. It offers so much more beyond basic core features. Its interface is handy and user-friendly, making it suitable for beginners. Below is a list of some of its enabling extensions:

  • Secured payment gateways

The plugin integrates with highly secured processing payments. So by default, it cuts out security issues that are tied to payment and transactions generally. EDD integrates with Stripe. Braintree,, PayPal, Bitpay, and a host of others.

  • Advanced Selling features

EDD offers features that set you above the competition. For instance, extensions that enable your customers or visitors to make wishlists, save a cart or even create a profile. What this does is to collect relevant information that will boost your customer service and aid customer experience too.

  • Marketing tools

EDD also offers tools for marketing your products via email marketing and affiliate methods. Extension options like MailChimp and AWeber for newsletter distribution and even more for social media marketing, SEO and landing pages to increase visibility and marketing rewards are available.

  • Customer management

Customer management becomes an easy cake with EDD. With EDD, each customer has a separate file with the information on past purchases, preferences, and other necessary details needed for decision making. It becomes easier to make decisions concerning your customers with EDD in place.

  • Shipping and tax calculators

Get your shipping and tax figures right with EDD’s shipping extension. With it, you can understand your shipping processes and determine your charges for shipping costs.



HubSpot is an all-in-one marketing plugin from the HubSpot Digital platform. The tool is a growth catalyst. It maximizes the means of marketing in effecting growth in business. Over 100,000 businesses use HubSpot to attract, engage, and delight their prospects and customers. The WordPress e-commerce plugin improves sales, marketing, and services. It is integrated with more than 200 tools, including Shopify, Stripe, Zapier, and sign forms and email marketing software.

The plugin aids engagement tracking as you receive notifications every time your email is visited or clicks hit your link. Hubspot plugin offers features that make site-building easy and fast. With its drag and drop builder feature, you can build and add beautiful forms and popups to your website in no time.

It also aids CRM with its autos segmentation feature that categorizes contacts into lists and sees each interaction they’ve had with your website. The plugin also provides live chat and automated chatbots features for timely responses to your visitors’ questions. Automated emails are not left out when someone fills out a form or sends you a live chat message, allowing you to be in constant conversation with your potential customers. All emails get automatically logged into your CRM.

The built-in analytics help you improve your overall marketing efforts.

eCommerce Product Catalog

eCommerce product catalogue
eCommerce product catalog

ECommerce Product Catalog is an easy-to-use, free plugin for WordPress e-commerce. Although free, the plugin comes in both free and paid versions. It integrates with any theme and works well with most WordPress plugins. It is known for its high customizability and simplicity. The plugin option offers full WordPress e-commerce functionality for creating online shops and stores. It organizes products into multi-level categories, tags, and multiple product catalogs to aid product searches and improve customer experience.

The CSS feature of the plugin makes for high-quality code and beautiful designs. It offers two different product page models- the simple template, and tabular template. The plugin provides a catalog feature for an unlimited number of products. So the catalog can display over 100,000 products without doing the performance enhancement or speed of the site.

The SEO feature of the plugin gives WordPress site visibility with search engines. The plugin has several extensions for Product Reviews, Product Gallery Advanced extension, Quote Form, Order Form, Shopping Cart, Upload PDF, and a long list of others.



SendinBlue made a list on account of its dashboard layout and Reporting feature.

SendinBlue helps you improve your customer-centric capacity. Its effect is felt more in connecting with your clients.

Truthfully, the SendinBlue e-commerce plugin doesn’t seem like the regular  WordPress e-commerce plugin. To start with, it lacks inventory management features and some other essential features that are generic to other WordPress e-commerce plugins.

Still, nonetheless, it is instrumental in the running of your store. You’ll soon find out how.

It is your best bet if you aim to build long-lasting relationships with your target audience and improve the rate of returning customers and regular sales.

Its highlight features include improved user experience, real-time reports, and creation of custom subscription forms. Its segmentation feature is also topnotch. It segments customers according to personas, to enhance unique experiences, send automated newsletters, improve presence on the search engine result pages, and lots of other tools that enhance the customer experience.

The drag-and-drop tool for WordPress comes at no cost until you send more than 300 emails per day, and this attracts a reasonable price of around $25 per month.

Cart66 Cloud

Cart66 Cloud
Cart66 Cloud

If your need for a WordPress e-commerce plugin is to accept donations or publish digital magazines, then Cart66 is your go-to.

The plugin supports the sale of both digital and physical products and comes with over 100 built-in payment gateways. Cart66 is what you will call a composite plugin. It has an in-build of all the necessary features needed to sell online. So, with Cart66, you do not need extra plugins like Automattic and other e-commerce business tools.

The WordPress E-commerce plugin doesn’t cause too much weight to your site, so if the issue of site weight is a concern, Cart66 should help out. It keeps the site lightweight and straightforward. It offers excellent customer support features that make launching quite easier than it would be.

Although the plugin is free, it has a paid version; the premium version which comes at a $49 price per month.

WP eCommerce

WP eCommerce
WP eCommerce

WP eCommerce was the original eCommerce plugin for WordPress. They have been around for a very long time and had unrivaled experience in open source e-commerce business management. The plugin features tools that configure taxes and shipping details, manage and update product catalogs, monitor sales and reporting, provide reliable customer support, and integrates with several industry-leading payment gateways. Over 36,186 stores around the world depend on the plugin for optimized e-commerce business earnings.

Unlike many other WordPress e-commerce platforms, WP eCommerce is not product-limited. It allows for the sale of just about any type of product, digital goods, physical goods, and even the combination of both.

The plugin ensures secure payment with available free gateways such as ProPay, PayPal, and WorldPay to choose from. It also offers premium payment gateways such as Stripe,, and others.

Talking about its tax management feature, it is bliss. WP e-commerce has one of the most advanced tax management systems of any eCommerce platform.

The plugin offers multiple tax classes, exclusions, and tax bands. Its reporting system is another highlight feature. You can print packing slips, invoices, update your order statuses. The management of your entire inventory online becomes seamless with WP eCommerce.

The easy-to-setup plugin runs an automated marketing feature.  Its integration with Google Base, Google Analytics, Share This, and some other extensions make marketing quite simple.

WP eCommerce is famous for its excellent customer support service. On this feature, it even beats our overall best: Woocommerce. The plugin has an extensive and rich store of information in the form of articles and how-to videos, to help users get started and seamlessly run their site. Asides the free support, the plugin offers a 30-day paid access to premium support at a $49 cost and $499 for annual access to premium support.

Considering the dashboard interface, and even the pricing plan, you will conclude that WP Ecommerce is a very similar product to Woocommerce, in fact for some people, both plugins are direct substitutes of one another.

Take, for instance, in terms of price, the only difference with the pricing plan of both plugins is WPecommerce’s Gold cart extension- its Premium version. Given their striking similarities, for most people, it becomes challenging to choose between both WordPress plugins.

Although this shouldn’t be a problem, categorically, the choice of plugins to choose for your website should generally depend on the need which the plugin is to meet.

The needed functionality on your WordPress site should inform your decision of the plugin to choose from. That established, although Woocommerce and WP e-commerce are similar in interface and pricing, their functionality differs a great deal. So, that should be an excellent point to note.

A noticeable difference between both plugins is the product review feature. On Woocommerce, the product review feature is free, while WP eCommerce requires that you pay for an add-on to enable the feature. Another difference in functionality is the advanced shipping feature on WP eCommerce. For WP Ecommerce, the shipping feature is advanced and free while it comes as a paid add-on on WooCommerce.

Conclusively, as I had already mentioned, not all ‘best’ plugins will turn out best for you. For instance, some of these plugins work better if you are selling just digital downloads. (Like in the case of WooCommerce and EDD.  WooCommerce is a better option for companies that sell both physical and digital products, while if the company deals strictly with Digital products, EDD stands as a better option.) And for some others the highlight of their service is their easy setup.

So basically, know your need, then simply go on to sieve through available options and find the one that suits the particular need of your website.

Every of the listed WordPress e-commerce plugins all integrates with the existing WordPress site. So just in case your site is not a new one, and you are only looking to convert an already existing website into an E-commerce website, then you have no worries, each of these plugins will suffice.

That there is one of the benefits of using WordPress with these Best Free WordPress E-commerce plugins. There is room for expansion and transformation of website features and functions. With WordPress being an open-source community, there is always a tool for every need, from third-party themes to plugins that expand the functionality of your site.

Alf Alferez

Author: Alf Alferez

Dedicated writer with a strong track record of developing customer loyalty and managing general office operations. Enjoy being a part of a company where my skills and creative ideas will benefit the overall productivity of the organization. I have a strong desire to work in helping make the world a better place. Please reach out to me on [email protected]


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Alf Alferez
Dedicated writer with a strong track record of developing customer loyalty and managing general office operations. Enjoy being a part of a company where my skills and creative ideas will benefit the overall productivity of the organization. I have a strong desire to work in helping make the world a better place. Please reach out to me on [email protected]

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