Amazon claims that this holiday season it sold around 1 billion items all around the world. While Amazon’s sales reached record highs, traffic at physical stores has reportedly plummeted. the company has also come up with several strategies ( like introducing shopping through Alexa, or third party sellers) to the system to enhance its sales and earn more profits.
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HomeAmazon News2020 Holiday season good for Amazon, sells over 1 Billion items around the world

2020 Holiday season good for Amazon, sells over 1 Billion items around the world

Amazon said that it sold over billion items around the world making this holiday season the biggest one to date since customers turned to the site rather than venturing to the physical stores.

However, we will have to wait for the company’s fourth financial results coming around mid-to-late January to find out more specifications as far as the sales are concerned. “Through Cyber Monday, 2020 has been the largest holiday shopping season so far in our company’s history thanks to customers around the world,” Amazon wrote.

The following are some of the services which were provided by the company which made sales more accessible.

  • Package pick-up: “We delivered over 8 million items to alternative delivery locations this holiday season, including an Amazon Hub location, or Amazon physical retail store like Amazon 4-star, and Amazon Books.” This is an option where customers are not only given more ways to pick up their items (hence, more choices for customers) but it also avoids the need for last-mile delivery.
  • Shopping through smart speakers (Alexa): with technological advancement, Amazon is putting its understanding of shopping behavior to use in its smart-speaker technology. “Alexa helped tens of millions of customers find the perfect gift for everyone on their list this year by providing gift suggestions and helping customers make and share lists, add items to carts, and make purchases.”
  • Uplifting third-party leverages- such a strategy allows Amazon to increase its reach and also help small and medium-sized ventures grow their business.  As proof of this, Amazon says 71,000 small- and medium-sized businesses worldwide surpassed $100,000 in sales so far this holiday season. But Amazon’s own brands also appear to have sold gangbusters.

In addition to this, numerous educational events were hosted by the company for small- and medium-sized businesses around the world, with more than 150,000 attendees, through programs like Amazon Small Business Academy.

Over the course of this year, Amazon has been one of the biggest beneficiaries of changing shopping habits due to the pandemic. This growth has fueled a massive hiring spree at the company, The New York Times reports, with Amazon adding 427,300 employees to its global workforce over the course of ten months.

Sanna Sharma
Author: Sanna Sharma

Sanna Sharma is an emerging freelance content writer, specializing in content relating to e-commerce news. She is working with Ecommercenext.org currently. It is a platform that provides the latest e-commerce news, events, blogs, webinars, reviews, job postings, and analysis from around the world. She is a keen individual with competitive writing abilities and is always working on herself to become a better her.

Author

Sanna Sharma is an emerging freelance content writer, specializing in content relating to e-commerce news. She is working with Ecommercenext.org currently. It is a platform that provides the latest e-commerce news, events, blogs, webinars, reviews, job postings, and analysis from around the world. She is a keen individual with competitive writing abilities and is always working on herself to become a better her.