MarketDial
MarketDial's partners use its platform to make critical decisions based on the results of its proprietary in-store experimentation process. They are able to design and analyze statistically rigorous in-store tests to validate business outcomes in a variety of business verticals including Retail, Restaurant, CPG, C-Store, Healthcare, and Financial Services. The MarketDial platform supports comprehensive testing of business initiatives related to pricing, promotions, operations, labor/staffing, new products, and more.
In addition, MarketDial is engaged in strategic partnerships with top management consulting firms and retail industry analytics leaders in order to bring the most comprehensive solution to our clients.
MarketDial is a technology company founded in 2016 by former management consultants from BCG & McKinsey. As consultants, our founders assisted retailers in many challenging engagements, provided thought leadership, and developed new initiatives for these businesses. A common set of themes began to surface through these engagements:
Many retailers did not have a culture of experimentation. Decisions were largely based on business experience and overall YoY performance.
High-level resources required to properly design and analyze A/B tests were rare and expensive. Retailers were largely foregoing testing as a result.
A/B testing solutions were not cost effective and required high-level analytical resources to operate, limiting the potential user base within a company, thus limiting the benefits realized through testing.