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Decoding the secrets to enabling omni-channel approach providing consumers with a frictionless experience across online and offline channels With the penetration of internet and mobile, Asean retail market is facing the new challenge of E-commerce; Retailers will have to adapt to best serve customers in stores and online , to pursue an omni-channel approach with both online and offline channels that are fully integrated whereby the digital and physical options complement each other. Among the Asean regions, Thailand is witnessing…Find out more »