With the penetration of internet and mobile, Asean retail market is facing the new challenge of E-commerce; Retailers will have to adapt to best serve customers in stores and online , to pursue an omni-channel approach with both online and offline channels that are fully integrated whereby the digital and physical options complement each other.
Among the Asean regions, Thailand is witnessing high growth in the e-commerce market, which is expected to register a CAGR of 14.5% and reach USD 5.8 billion by 2022. Moreover, the government’s Thailand 4.0 policy, which enhances a high internet penetration rate in the country, is expected to energize the market further.
The summit will discuss hot points such retail digital transformation, omni-channel retail capability, digital consumers engagement, social commerce ,Mobile ecommerce, cross-border ecommerce , etc to help International and local retailers and brands companies to get a full view of Thailand and Asean retail market to target business opportunities and risks.
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